![]() People who want to make their website seem busier than it really is.There are three types of people who still use the term hits: It is hard for one webmaster to say they get 100 visits when another webmaster with the same traffic is reporting 10,000 hits. As hits slowly became less accurate, no-one wanted to stop using them because everyone else was still using them. We recommend using the term "visits" as it is intuitive and descriptive, and more likely to be accepted by the general public. There are other terms as well but these are the most common. The number of visitors is called "visits", "unique visits", "uniques" or "sessions". ![]() The standard method is to use a software application which analyses lots of different statistics and makes an estimate of the number of individual visitors. Unfortunately there is no accurate way to measure visits but there are certainly much better ways than hits. This makes hits absolutely useless when it comes to reporting traffic volume. If a website uses 25 icons in their navigation menu, it will generate a lot more hits than a site which uses a single image file. ![]() Because websites are designed so differently, there is no common baseline for determining how many hits an average visitor generates. It is quite common for one visitor to generate dozens or even hundreds of hits during a single visit.Ĭlearly hits are a gross exaggeration of the number of visits, but it gets worse.
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